While we all know Facebook ads is one of the easiest ways to connect directly with our audience, often times our ads fail to make an impact. The reason being, our ‘ad copy’ dwindles at the very first step i.e. Facebook algorithm which then makes ‘our advertisement’ a herculean task to reach our prospective clients. No, you cannot post a random creative, spend some money and expect buyers to flow. Yes, there are things to be followed and done when it comes to lead generation by using Facebook advertisements.
Which brings us to the multi-million question –
How to Create Best Facebook Ads for Maximum Reach to Generate Quality Leads?
To grow your business and boost your digital advertising results, here we tell you the best practices you need to follow both while making your ad image and your ad content –
Best Practice No. 1 – Follow the Image to Text Ratio
Your Facebook image ads should contain 20% or less text w.r.t the image content. Image resolution should be at least 1080px X 1080px. So, while you make your ad image on Corel Draw, Photoshop and/or Canva you need to follow the simple image to text ratio to reach maximum people on Facebook through your ad campaign,
Even though Facebook has taken down this restriction, it is still better to follow this practice to keep the image simple, attentive and more attention grabbing.
Best Practice No. 2 – Switch to Square Ads. Yes, Square Facebook Ads Works More Effectively
Until recently, Facebook ads was all about landscape images where we used image ratios anything between 9:16 to 16:1 but recently with square images gaining popularity, various random experiments by us and other digital marketers have shown that square facebook ads with image ratio 1.91:1 and 1:1 are working far better than the landscape facebook ads.
No wonder, more than 90% of Facebook users are now on mobile and everyone is used to square images on Instagram. Besides, most of the users prefer photos in portrait orientation as that is more-friendly when it comes to uploading images. Interestingly, a square Facebook ad will give you a lead in less cost than a landscape Facebook ad.
Best Practice No. 3 – Image Should be Simple – Having a Single Focal Point
If you don’t want to distract your audience from the primary goal of your ad, make it double sure that your image is simple, neat and clean. Besides, as mentioned above, if you want to create best facebook ads for maximum reach to generate quality leads your ad image should have not more than 20% text.
In addition, this text in the image or the image itself should be an answer to the caption (headline) of your Facebook ad copy. For instance, your caption introduces a problem and your Facebook image ad provides a solution or maybe your caption gives out a question and your Facebook ad is an answer to the question.
Best Practice No. 4 – Always Use a Single Image Not Multiple Images
We love to make our Facebook creatives bright, beautiful and all the more creative to make it all the more attractive. However, when it comes to attracting the Facebook algorithm, make sure you use a single image in the ad rather than using multiple images. Also, ensure that the imagery is consistent with your brand’s design standards. Not to forget the image should be engaging with bold colors.
Best Practice No. 5 – To Create Best Facebook Ads, Your Target Should be Very Specific
To get good conversion, always select a specific target otherwise Facebook will send out your advertisements to uninterested people. This way you are more likely to get more from whatever reach your ad makes.
These are some of the basic and most immediate things to consider to create Facebook Ads for maximum reach and to generate quality leads from Team Digital Samvaad. Let us know your effective tips and tools for quality lead generation through Facebook ads and/or other Social Media Optimization strategies.