When it comes to Google rankings often times you have heard Content marketers and SEO specialists talking about Domain Authority or DA rank – the importance of it and the significant role it plays in increasing your website’s visibility on the search engine.

Here in the article, we shall talk about Domain Authority from a beginner’s perspective, the metrics involved to elevate your website’s google rankings and why as a site owner you should care about DA score –

What is Domain Authority or DA?

Domain authority or DA is nothing but a score created to rank websites on a scale of 1-100 with 100 being the best. The rank predicts rather determines the website’s capability to reach and rank on the search engine page results (SERP). The more the score the greater is the chance to rank high on the search engine result page.

For instance, the DA of Wikipedia (as we write) is 92 and that of Facebook is 96 which is why no matter what we type on the search engine, the first five top results come from these sites. Now imagine your site’s rank somewhere around it – could you visualize the difference it can make? When you start a website, the DA is 1.

Who Created DA Score and For What Reasons?

Moz, a SaaS company created and developed DA and DA score to aid businesses in anticipating how and where they can rank on SERPs – search engine result pages. With several aspects including quality backlinks, quality content, social media signals, search engine friendliness, the DA score over the time tracks the ranking strength of a website. DA score is not a Google metric.

Why as a Website Owner You Should Care About DA Score and Domain Authority?

While ranking your website on search engine, Google doesn’t use DA score. However, a Ahrefs study reveals a corelation between SERP rankings and DA. Going by the findings it seems that DA can be a useful tool to predict/analyse how much organic traffic you are receiving from the search engine.

If you are often wondering why as a website owner you should care about a DA score then the answer is because it is a way to measure your search engine optimization (SEO) efforts and it is one of the many metrics that can help you position your business at a position that you ‘want’ while having a competitive edge against your competitors on the search engine results page.

The better the DA score, the better is your website’s chance to perform on the search engine results page specifically if your target is to reach people/potential customers who are looking out for your products/services/solutions on Google and other search engine platforms.

For instance, check our partner site’s performance on Google for a certain keyword that is so common –

So, as a website owner, if you plan to grow your business’ SEO rankings, it is vital you think about your DA strategy. The results won’t be seen overnight but it will have long-lasting impact both on your website’s performance and reach.

Wondering how do you start? Well, you start by writing quality content on your website, writing and publishing quality blog articles and ensuring on-page SEO techniques both for your website and blog articles.

Also Read: Types of Blog Articles Your Business Blog Must Have

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